1. What are GRPs?

Gross Rating Points (GRPs) measure the total audience delivery of an advertising campaign. They represent the sum of all ratings achieved by all spots in a media schedule.

2. How Does the Calculator Work?

The calculator uses the GRPs formula:

Where:

• \( Rating \) — Average rating percentage for the program or time slot
• \( Number\ of\ Spots \) — Total number of advertising spots run

Explanation: GRPs quantify the total exposure of an advertising campaign by multiplying the average rating by the number of times the ad runs.

3. Importance of GRPs

Details: GRPs help media planners compare the relative strength of different media schedules, allocate budgets effectively, and estimate potential reach and frequency.

4. Using the Calculator

Tips: Enter the average rating percentage (0-100) and the number of spots planned. Both values must be positive numbers.

5. Frequently Asked Questions (FAQ)

Q1: What's the difference between GRPs and TRPs?
A: GRPs measure total campaign weight, while TRPs (Target Rating Points) measure weight against a specific target audience.

Q2: How do GRPs relate to reach and frequency?
A: GRPs = Reach × Frequency. Higher GRPs can mean either broader reach or more frequent exposure to the same audience.

Q3: What are typical GRP levels for campaigns?
A: National TV campaigns often aim for 100-600 GRPs per month, while local campaigns might target 50-200 GRPs per week.

Q4: Can GRPs exceed 100?
A: Yes, since GRPs accumulate across multiple spots, they often exceed 100 when ads run frequently.

Q5: How do digital GRPs compare to traditional GRPs?
A: Digital GRPs attempt to equate digital impressions to TV ratings, but methodologies vary between platforms.