1. What is the Ad Revenue Formula?

The ad revenue formula calculates estimated earnings from website advertising in Australia. It's based on the number of views and the effective cost per mille (eCPM) in Australian dollars.

2. How Does the Calculator Work?

The calculator uses the revenue formula:

Where:

• \( Views \) — Total number of page views or ad impressions
• \( eCPM \) — Effective cost per mille (per thousand impressions) in AUD

Explanation: The formula calculates how much revenue you generate per thousand views based on your eCPM rate.

3. Importance of Revenue Calculation

Details: Accurate revenue estimation helps publishers understand their earnings potential, optimize ad placements, and forecast income.

4. Using the Calculator

Tips: Enter your total views and eCPM rate in AUD. Both values must be positive numbers.

5. Frequently Asked Questions (FAQ)

Q1: What is considered a good eCPM in Australia?
A: eCPM varies by niche and ad network, but typically ranges from AUD $1 to $10 for display ads in Australia.

Q2: Does this include GST?
A: This calculation shows gross revenue before any taxes or platform fees. GST would be additional for Australian businesses.

Q3: How often should I calculate my revenue?
A: Regular calculation (weekly or monthly) helps track performance trends and optimize your ad strategy.

Q4: What factors affect eCPM?
A: Factors include audience demographics, content quality, ad placement, seasonality, and advertiser demand.

Q5: Can I use this for video ads?
A: Yes, if you have video ad view counts and know your video eCPM rate, the same formula applies.