YouTube CPM Formula:
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CPM (Cost Per Mille) is a metric that represents the estimated earnings for every 1,000 views on your YouTube videos. It's a key indicator of how much money you're making from your YouTube content.
The calculator uses the CPM formula:
Where:
Explanation: The equation calculates how much you earn per 1,000 views by dividing your total earnings by total views, then multiplying by 1,000.
Details: Understanding your CPM helps you evaluate the monetization potential of your content, compare performance across different videos, and make informed decisions about content strategy.
Tips: Enter your total earnings in USD and total views. Both values must be valid (earnings ≥ 0, views > 0).
Q1: What's a good CPM on YouTube?
A: CPM varies widely by niche, audience, and region. Typically $2-$10 is common, but some niches can have much higher CPMs.
Q2: Why does my CPM fluctuate?
A: CPM changes based on factors like advertiser demand, seasonality, audience demographics, and content type.
Q3: Is CPM the same as RPM?
A: No, RPM (Revenue Per Mille) includes all revenue sources, while CPM typically refers only to ad revenue.
Q4: How can I increase my CPM?
A: Focus on higher-paying niches, improve audience demographics, create advertiser-friendly content, and optimize for seasons with high ad demand.
Q5: Does CPM affect YouTube algorithm?
A: The algorithm primarily focuses on watch time and engagement, but higher CPM content might get more promotion as it generates more revenue for YouTube.