YouTube Earnings Formula:
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RPM (Revenue Per Mille) represents how much money you earn per 1,000 views on YouTube. It's a key metric that combines ad revenue and other monetization methods to show your actual earnings potential.
The calculator uses the YouTube earnings formula:
Where:
Explanation: RPM accounts for all revenue sources (ads, memberships, Super Chats etc.) divided by total views, multiplied by 1000.
Details: Actual earnings vary based on content type, audience demographics, seasonality, and advertiser demand. RPM typically ranges from $1 to $10 for most creators.
Tips: Enter your total views and estimated RPM. For accurate results, use your actual RPM from YouTube Analytics rather than industry averages.
Q1: What's the difference between RPM and CPM?
A: CPM measures ad revenue only per 1000 views, while RPM includes all revenue sources (including memberships, Super Chats etc.) per 1000 views.
Q2: Why are my actual earnings different?
A: The calculator provides estimates. Actual earnings depend on ad blockers, viewer location, video length, and content category.
Q3: How can I increase my RPM?
A: Focus on higher-paying niches, longer watch time, enabling all ad formats, and building loyal audiences who use memberships/Super Chats.
Q4: Does YouTube take a cut of earnings?
A: Yes, YouTube typically keeps 45% of ad revenue. The calculator shows gross earnings before YouTube's cut.
Q5: When will I see earnings in my account?
A: YouTube pays out once you reach $100 balance, typically around the 21st of each month for the previous month's earnings.