1. What is YouTube RPM?

RPM (Revenue per Mille) represents how much money you earn per 1,000 video views. It's a key metric that combines both CPM (cost per mille) and viewer engagement to determine your actual earnings.

2. How YouTube Earnings Are Calculated

The basic formula for YouTube earnings is:

Where:

• Video Views — Total number of views for your video
• RPM — Revenue per thousand views (USD)

Example: If your video gets 100,000 views with an RPM of $5, your earnings would be (100,000 × 5)/1000 = $500.

3. Factors Affecting Your Earnings

Details: RPM varies based on:

• Content niche (some topics earn more than others)
• Audience demographics (country, age, interests)
• Seasonality (holiday periods often have higher RPM)
• Ad formats (skippable vs. non-skippable ads)
• Viewer engagement and ad click-through rates

4. Using the Calculator

Tips:

• For accurate estimates, use your actual RPM from YouTube Analytics
• Remember RPM can vary significantly between videos
• This calculates gross earnings before YouTube's 45% cut

5. Frequently Asked Questions (FAQ)

Q1: What's the difference between RPM and CPM?
A: CPM is what advertisers pay per 1000 impressions, while RPM is what creators earn after YouTube's cut and other factors.

Q2: What's a good RPM on YouTube?
A: Average RPM ranges from $1-$10 but can be higher for lucrative niches. Finance and tech typically have higher RPMs than entertainment.

Q3: Why does my RPM fluctuate?
A: RPM changes based on advertiser demand, your content type, viewer location, and time of year (Q4 is usually highest).

Q4: How can I increase my RPM?
A: Focus on valuable niches, improve audience retention, enable all ad formats, and target high-value demographics.

Q5: When will I get paid?
A: YouTube pays out once you reach $100 in earnings, typically around the 21st of each month.