1. What is YouTube RPM?

YouTube RPM (Revenue Per Mille) is a metric that shows how much money you earn per 1,000 views on your YouTube content. It's a key performance indicator for monetized YouTube channels.

2. How Does the Calculator Work?

The calculator uses the RPM formula:

Where:

• \( Revenue \) — Total earnings from YouTube (USD)
• \( Views \) — Total number of views

Explanation: RPM represents your estimated earnings for every 1,000 views, helping you understand your channel's monetization efficiency.

3. Importance of RPM Calculation

Details: RPM is crucial for comparing performance across different videos, time periods, and channels. It helps creators optimize content strategy and understand revenue potential.

4. Using the Calculator

Tips: Enter your total revenue in USD and total views. Both values must be valid (revenue ≥ 0, views > 0).

5. Frequently Asked Questions (FAQ)

Q1: What's a good RPM on YouTube?
A: RPM varies widely by niche, audience location, and content type. Typical RPM ranges from $1 to $10, with some niches reaching $20+.

Q2: How does RPM differ from CPM?
A: CPM measures gross ad revenue per 1000 views, while RPM measures net revenue after YouTube's 45% share and other deductions.

Q3: Why does my RPM fluctuate?
A: RPM changes based on factors like seasonality, advertiser demand, audience demographics, and content type.

Q4: How can I increase my RPM?
A: Focus on higher-paying niches, improve audience demographics, create advertiser-friendly content, and optimize ad placements.

Q5: Does RPM include all revenue sources?
A: YouTube Studio's RPM includes ads only. For complete picture, calculate RPM including sponsorships, merch, and other income separately.